I just finished self-publishing a juvenile novel, Williwaw Winds, and consider Carolyn Howard-Johnson's book, The Frugal Book Promoter, as one of the most helpful resources in marketing my book.
Carolyn not only addresses nearly every aspect of marketing, she includes very detailed instructions in how to pitch your book to a host of sources, how to receive free publicity, and how to make up your media kit. Her instructions and tips are sprinkled throughout with important, helpful Web sites and samples. I haven't had my copy of her book very long and already it's dog-eared from such frequent use. It's a winner!"
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Reviewer Sally Bair is author of Williwaw Winds at www.sallybair.com and a member of Wisconsin Regional Writers Association.
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page. Reviews and essays are indexed by author names, reviewer names, and review sites. Writers will find the index handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor.