Book Promotion How-To Lauded by Editor of Midwest Review

The Frugal Book Promoter, second edition
Carolyn Howard-Johnson
HowToDoItFrugally Publishing
Author’s Web site: www.carolynhoward-johnson.com
ISBN: 9781463743291

Paperback $17.95
Paperback on Amazon
Kindle Edition

Reviewed by Jim Cox, editor of The Midwest Review

Originally for The Midwest Review and Newsletter

Carolyn Howard-Johnson draws upon her many years of experience and expertise as a professional book publicist and marketing specialist to author "The Frugal Book Promoter". The 416-page compendium of commentary, advice, tips, tricks and 'real world' techniques on how to authors can obtain nearly free publicity on your own or by partnering with their publishers will prove to be an invaluable, practical, profitable, and thoroughly 'user friendly' instructional reference.

It should be noted that the Midwest Book Review is cited four times.

Of special note in this newly expanded and completely updated second edition are the sample letters query letters, media releases, blog entries, trade show invitations, phone pitch scripts, email auto-signatures, and tip sheets. Simply stated, "The Frugal Book Promoter" is the single most valuable addition any aspiring author or novice small press publishers can add to their personal and professional book marketing reference shelves -- and has a great deal of enduring value for even the more experienced publisher marketing directors and publicists.

----- The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Great Book Proposal Reviewed by Lattanzio

The Great First Impression Book Proposal
An Amazon Short
Only 49 cents
Published by Amazon.com

Reviewed by May L. Lattanzio "Inkslinger", author of "Paradise," an Amazon Short


It's not the writing of the book I hate . . . that part's fun. As an author, freelance writer and poet, no matter how many times you write and rewrite a piece, there's a lot of pride and enjoyment that goes into birthing your best creative efforts.

The downside is...The DREADED QUERY LETTER and BOOK PROPOSAL. They crushing to me, and probably to others who are serious about getting their work "out there" as well. For me, I HATE, HATE, HATE them! I can write a novel - no sweat. But I sweat blood over proposals and queries.

Carolyn Howard-Johnson makes it easy, gives you the switches that can turn you and even the most cold-blooded editor on.

Try it. I'm taking this little booklet and having it tattooed on my inner arm. It's going to be useful to you, I promise. And if you aren't a writer, and you know one, send it on. They'll love it.

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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.

Reviewer Tami Brady Weighs in on the Frugal Editor

TCM Reviews
The Frugal Editor
Carolyn Howard-Johnson
Red Engine Press
ISBN: 978-0-9785158-7-4
Non-Fiction, Writing, Editing

Reviewed by Dr. Tami Brady for TCM Reviews



Editing is my absolute least favorite part of being an author. Like many writers, I find that my work flows more naturally if I type without really paying attention to all of the little details like grammar mistakes, typos, or redundancy of certain words (my biggest challenge). Unfortunately, at some point, I have to go back and fix the mess.

To help with this overwhelming task, I have collected a variety of books on editing, proofreading, and critiquing. I have now added The Frugal Editor to the most helpful of these resources. A good many of the books I already have on my shelf drone on endlessly about proper grammar, sentence structure, or the correct usage of commonly misused words without really guiding me towards solving any of my problems. Instead, they tend to lead me directly to confusion and frustration.

I believe that the problem is context. Most of these resources are made for school curriculums. The Frugal Editor knows that as writers we aren’t trying to impress our teacher for a grade. We are just looking to improve clarity so that we can share our best efforts with our readers. To this end, The Frugal Editor gets right to the point with straightforward suggestions and the most common mistakes made by writers during the editing process.