Award-Winning Author Mary Green Gives New Frugal Book Promoter Heads Up

The Frugal Book PromoterBy Carolyn Howard-Johnson416 pages
ISBN: 9781463743291
Available in paperback or for Kindle
Also available as an e-book at http://createspace.com/3656422
Author's Web site: http://www.howtodoitfrugally.com

 

 

 

 

 

Everything you wanted to know about book promoting and much

much more., September 25, 2011

Reviewed by

mary greenwood

originally for Amazon

This review is from: The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher. (Paperback)

When I saw the Table of Contents for this promoting bible, I was hooked. There was a chapter on everything I wanted or needed to know. I have written three "How To" books and have had a number of reviews and awards, but I am looking to go to the next level with some fresh new ideas. In other words, I had reached a plateau and did not want to repeat the same old methods.

When I first started reading the book I immediately liked the tone. It was as though the author was in my living room saying: Mary, why don't you try this and maybe you don't want to do this." Her books, like mine, are based on her personal experience. She has done book fairs; she has taught classes and consulted with authors; she has written award-winning books. She is an expert. That is what makes the book so powerful. I have read books that make me feel guilty if I haven't done ten things for my book that day.

Yesterday, I exhibited at a book festival and most of the authors were complaining that they had few sales. I looked up the topic in my new book. The author says "Book festivals are for readers." I knew intuitively that she was right. She goes on to say that these are really networking opportunities for the writers and not that many books are sold. That shift made me feel encouraged rather than discouraged at the book festival's results. Even though I did not sell tons of books, I did meet a lot of people: readers, writers and bookstore owners. I got a few tips and gave a few tips. I reconnected with people I had seen at previous events and got some recommendations for the best venues for future events. The author was spot on.

I also checked the chapter on book awards. I have won a total of 28 book awards for my three books and thought I knew all there was to know about awards and have spoken on the subject. However, after reading that section on book awards, I realized that I was not doing enough publicizing after I won the book awards and I am going to remedy that situation. Another tip I picked up. I am now going to say Mary Greenwood, multi-award winning author, instead of award-winning author.

Of course, I wished I had seen this book when my first book came out, but I can see that this book is useful for all authors, those working on their first book and authors who already have published several books and need some new ideas. I know I will go back and reread a chapter when I am starting a new task such as a press release or am thinking about doing a new blog or sprucing up my website.

I am just starting on my new book about "How to Negotiate With Your Dog" (hint: you don't.) I am going to use The Frugal Book Promoter Second Edition, the whole way. I can't wait to get started!
~Reviewer Green is author of How to Interview Like A Pro: Forty-Three Rules for Getting Your Next Job
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The New Book Review is blogged by Carolyn Howard-Johnson, author of the multi award-winning HowToDoItFrugally series of books for writers. It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews, reviewers who'd like to see their reviews get more exposure, and readers who want to shout out praise of books they've read. Please see submission guidelines on the left of this page. Reviews and essays are indexed by genre, reviewer names, and review sites. Writers will find the search engine handy for gleaning the names of small publishers. Find other writer-related blogs at Sharing with Writers and The Frugal, Smart and Tuned-In Editor. As a courtesy to the author, please tweet and retweet this post using this little green retweet widget :

Standing Tall with Roots in Giving

Reviewed by Linda Ballou


Carolyn Howard-Johnson, author of The Frugal Book Promoter, and the Frugal Editor, comes from giving. She gives freely of her vast knowledge in marketing to an ever growing list of loyal readers. Whether you are considering subsidy publishing, self-publishing or a traditional publisher her books provide you with a roadmap and the tools to get your book into the public eye. A former publicist for a New York PR firm and a marketing instructor for the UCLA Extension’s Writer’s Program she tells us to put our best blossoms forward. “Think of your work as a bouquet that you arrange to its best advantage.”

The talk she gave at the San Fernanco Chapter of the Calfironia Writers Club (CWC) focused on how to create an effective media kit. Branding yourself, rather than your book, is critical in creating a lasting image and impression on editors. Collecting lists for distribution should be a part of your daily life. Developing an awareness of where opportunities to network lie will facilitate getting the word out about your book. Although she encourages creativity in presentation, editors do not want to search for information. They want it handed to them in an easy to use format that fills already established slots in newspapers and magazines. High points of her talk on how to build a media kit are detailed in the Frugal Book Promoter.

“Don’t be proprietary.” She warns us. “We want to share. We want people to know about what we think and feel.” Carolyn does not worry about people stealing her material. In fact, she invites editors to download articles off her site and to use them for free as long as they give her a byline. She gets more than dollars out of what she is doing. “Besides, she quips “Who wants to stay home watching I Love Lucy reruns?”
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Reviewed by Linda Ballou –Adventure travel writer and author of Wai-nani—High Chiefess of Hawai`i—Her Ancient Journey www.LindaBallouAuthor.com

From-the-Heart Mini Review from Brand New Author

Title: The Frugal Book Promoter
Subtitle: How To Do What Your Publisher Won't
Published as a trade paperback and e-book by Star Publish

Reviewed by Alexa Wolf

I read THE FRUGAL BOOK PROMOTER from cover to cover, marked everything till I couldn't find anything, started over, carry the book everywhere, reread it constantly. No matter what page I turn to, I learn something new... again. This book is invaluable to any writer (except maybe C. J. Rowling, who probably doesn't need it).