Ultimate Pinterest Guide for Business by Karen Leland
Pinterest is the third largest social media site after Facebook and Twitter. It gets 10 million unique views a month and has over 25 million members.
Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month.
The most recent studies indicate that nearly 20 percent of women using the Internet are on Pinterest, 72 percent of Pinterest users are female, and 66 percent of those are age 35 or older, and the average amount of time visitors spend surfing the Pinterest site is an hour.
Karen Leland, author of the new book “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business,” has created a comprehensive and easy-to-use guide to hitting the road running and quickly making Pinterest into a valuable source of prospects, promotion and profits.
“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” says Leland. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”
About Ultimate Pinterest Guide for Business
“The Ultimate Guide to Pinterest for Business” is designed to help businesses use Pinterest to its maximum potential. The book provides both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews and tip sheets to show how, from setup to strategy, to use Pinterest for promotional, branding and marketing objectives.
The book explores the ins and outs of signing up and getting started on Pinterest and how to create boards that get noticed, drive traffic and convert fans into customers. Special chapters are devoted to creating a strong community and enthusiastic following through high-engagement activities, contests, social media outreach and smart pinning strategies.
In addition the book outlines specific marketing applications to small businesses, from architecture firms to theater companies.
About Karen Leland
Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.
She is a regular speaker for business groups and has spoken for the Young Presidents’ Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on “The Today Show,” CNN, CNBC and “Oprah.”
She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman’s Day, Self, The Los Angeles Times and others. Her latest book is “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business.”
What People Are Saying
Every small business should read this book — not only because it will show you exactly how to use Pinterest to promote your business but for the marketing and branding lessons Karen Leland has managed to weave throughout the book. Make Pinterest work as hard as you DO! -Berny Dohrmann, Founder, CEO Space, Bestselling Author, “Redemption: The Cooperation Revolution”
“Ultimate Guide to Pinterest for Business” provides the reader with a step-by-step approach and a clear path for maximizing communication in their business or profession. Karen's in-depth knowledge of social media, marketing and branding are a bonus for anyone wanting to integrate Pinterest into their marketing mix. -Michelle Patterson, Executive Director, California Women's Conference
Karen Leland's “Ultimate Guide to Pinterest for Business” is a gem! She has provided the must-have, must-read playbook for pinning in business. I've learned so many ideas, details and strategies that will impact and improve the Pinterest portion of my business and life.
-Susan RoAne, Author, “How to Work a Room” and “The Secrets of Savvy Networking”
WOW. This book is AMAZING! If you're ready to learn everything you need to know about successfully using Pinterest, then read and absorb the strategies in this brilliant book by Karen Leland! -James Malinchak, The World's #1 Big Money Speaker® Trainer & Coach featured on ABC's hit TV show, “Secret Millionaire,” Founder, BigMoneySpeaker
Can you make money using Pinterest? Absolutely! Karen Leland's new book shows you the exact steps to master the art of relationship marketing on Pinterest. Read this well-written, comprehensive book, and you'll be attracting and converting leads into paying customers in no time! -Mari Smith, Social Media Thought Leader, Author, “The New Relationship Marketing,” Co-author, “Facebook Marketing: An Hour a Day”
Authoritative, accessible and specific — this guide is an invaluable resource. -Gretchen Rubin, Author, “The Happiness Project”
Karen Leland has one of the best grasps on branding I've seen. “Ultimate Guide to Pinterest for Business” is more than just a book on using Pinterest for marketing; it's a handbook for anyone who wants to understand how to approach branding and social media in today's complex online world. - Olivia Fox Cabane, Author, “The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism”
Karen is the behind-the-scenes secret for the success of many small business brands. Her take on Pinterest makes this a fascinating book with a roadmap on how to use this popular platform to increase community engagement, brand visibility and sales. - Susan Harrow, Author, “Sell Yourself Without Selling Your Soul”
