Jill Lublin Shares Expertise for Businesses: Books are Business, Too

Get Noticed . . . Get Referrals
By Jill Lublin with Mark Steisel
Subtitle: Build Your Client Base and Your Business by Making a Name for Yourself
McGraw Hill, 2008
ISBN 9780071508278
Nonfiction/Business/Promotion
Contact Reviewer: HoJoNews@aol.com





Reviewed by Carolyn Howard-Johnson, award-winning author of three books of fiction and poetry and The Frugal Book Promoter: How to Do What Your Publisher Won't and The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success


Advice.

Even good advice is often not believable. And writers are especially immune. Many of us tend not to believe in ourselves, anyway. As writers, we get more advice than we need— well intended perhaps— but mostly uninspired. When to write, how to write, how to query editors, how to punctuate.

The beauty of Jill Lublin's Get Noticed . . . Get Referrals is that what she tells us about promotion and the business world (and, yes, it translates directly to the book biz) comes from her expertise. It also comes from her heart.

That kind of personal involvement is a motivator for anyone and is intended to be. There is way too much talk out there about "self-promotion," a term that reeks of misguided give me this and gimme that tactics. This book is about true public relations.

The word "relations" is the tipoff. Good promotion and the profession of PR is all about relationships and though most of us think we know how to form those, there is lots we may not know. Especially in the business world—whatever business we may be in. Good business relationships don't just happen, they need to be worked like a good marriage. (Come to think of it, some of Jill's approaches to getting noticed and getting referrals might help some marriages out there!)

Then there's the word "public." For those of us who write books, it is an essential word, the word that lets people know enough about us and our books so that we can share what we write with others. That's the whole idea, isn't it?

My favorite chapter is Number Ten (p. 128), "Build on Your Passions." Most writers are passionate about the business of writing—of telling a story or sharing expertise. Much of what is in this chapter is not new but it is reaffirming. Further, it may help writers understand that to be successful their passion must extend beyond the writing of something to the getting of that something into the public consciousness. One of the hints I liked was for people who are having trouble doing it. Lublin says, "Fake it . . . at least initially." Psychologists ascribe to the same theory. You simply "act as if" and you find your life (and your career and maybe even your book sales!) improving.

I am a person who thinks tips and anecdotes are among the best ways to reach people. They give people what they need or want in little easily-read and easily-related to pieces. Jill knows that, too. Her book is scatted with small shaded areas that clip the best and the most pithy stuff from her book and make it easy for you to internalize them in a few seconds.

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The reviewer is an instructor for UCLA Extension's Writers’ Program. She is the author of two award-winning books, THIS IS THE PLACE and HARKENING. TRACINGS, an award-winning chapbook of poetry, is available at www.finishinglinepress.com. Her how-to book for writers, THE FRUGAL BOOK PROMOTER: HOW TO DO WHAT YOUR PUBLISHER WON’T, is the winner of USA Book News' Best Professional Book of 2004 and the Irwin Award and her new book THE FRUGAL EDITOR: PUT YOUR BEST BOOK FORWARD TO AVOID HUMILIATION AND ENSURE SUCCESS is also a USA Book News Best Book and a winner of Reader Views Literary Award.



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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coalition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love. That includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure and readers who want to shout out praise of books they've loved. Please see submission guidelines on the left of this page.

Publishing Consultant Reviews Frugal Book Promoter

The Frugal Book Promoter
Author: Carolyn Howard-Johnson
Available on Amazon.com in paperback or as a Kindle book
Star Publish
Available as an e-book at Star Publish
Number 1 in the HowToDoItFrugally series of books for writers


Reviewed by Dana Lynn Smith, publishing consultant, Texana Publishing

Become a master at the book publicity game

Carolyn Howard-Johnson’s PR background shines through as she shares dozens and dozens tips for preparing media materials and working successfully with the media.

The Frugal Book Promoter also offers advice on the effective use of galleys and ARCs, tips for getting blurbs, information on using Amazon’s promotional tools, ideas for book launch announcements and parties, tips for jump-starting sales of books that have been out for a while, and more.

This book is a great tool for both new and experienced authors. New authors will especially benefit from Howard-Johnson’s refreshingly realistic look at the not-always-glamorous world of book signings and book fairs.

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The New Book Review is blogged by Carolyn Howard-Johnson, founder of Authors' Coaliition (www.authorscoalitionandredenginepress.com). It is a free service offered to those who want to encourage the reading of books they love--and that includes authors who want to share their favorite reviews and reviewers who'd like to see their reviews get more exposure. Please see submission guidelines on the left of this page.

Start New Year Right with Great Book Promotion

PROMO PAKS: NEARLY-FREE MARKETING FOR AUTHORS (NEW AND IMPROVED)
by Janet Elaine Smith
StarPublish LLC
ISBN 1932993878
Marketing/Authors
Available from Amazon

Review by Nina Osier

Janet Elaine Smith knows how to promote books without spending a fortune to get the job done. Her "promo paks" share what she's learned through hard work and sometimes even harder experience, in promoting her own books and in her role as marketing director for a publishing company. Any book on promoting your own work can tell you how to spend money doing so, but Janet can tell you how to do it for free. Or pretty close to it, on those occasions when expenditures can't be avoided.
Get this book. Now. You need it. End of story!
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New and improved Promo Paks available at http://tinyurl.com/2cc8qy
Relax with a good book from http://janetesmithstarbooks.tripod.com
Tune in to hear her weekly at http://internetvoicesradio.com

Publisher Recommends Frugal Promoter to Contest Entrants, Those Seeking Publisher

Nov. 6, 2007 -- Jared D. Vineyard, publisher for J. D. Vine Publications and Editor of The Creative Writer, an anthology of winning stories, recommended the Frugal Editor on his blog today. He says, "If you want to be a professional writer, your work must be of a professional caliber. The Frugal Editor by Carolyn Howard-Johnson is a book that could help writers of all skill levels increase the professionalism of their copy. Reading and using the techniques in this book could make the difference of not being accepted for publication in the Creative Writer or becoming the series next Featured Author."

For the complete blog entry go to http://blog.myspace.com/index.cfm?fuseaction=blog.ListAll&friendID=153595515.

Stop by Jared blog and feel free to leave a comment.

The Frugal Editor is Best Book in USA Book News writing and publication category.

Promoting: Giving In to the Human Animal

The Frugal Book Promoter
Copyright: By Carolyn Howard-Johnson 2004
Pages: 243(Includes Index)
ISBN: 1-932993-10-X
Price. $17.95
Published by Star Publish 2004

Reviewed by Judith Woolcock Colombo

Humans are social animals. We like to associate with others to share our thoughts, blessings, and woes. But above all this, we love to express our opinions and demonstrate our knowledge about matters both mundane and extraordinary. Over the eons our penchant for giving advice has led to a phenomenon called the how to book. There are how to books on subjects ranging from the simplest household tasks to how to be a good parent or an amazing lover.

Authors are no exception to the rule, and are very eager to give advice to each other from how to write and publish your first novel to publicizing that novel and promoting yourself. Being an author, I know how important publicizing ones work is and how necessary it is to promote oneself. Because other writers know how eager their colleagues are to place themselves in the public eye, there are many books in the market place that offer publicity and promotion tips. More often than not, these suggestions require great expenditure and that is something most underpaid writers can’t afford.

However, The Frugal Book Promoter by Carolyn Howard –Johnson offers solutions that cost more in time than money, and time is something any committed writer must be prepared to spend. The author admits at the start of the book that some of her advice is based on her opinion, but this is an opinion garnered from years of being in public relations and from successfully promoting and publicizing her first two books.

The book starts off with some simple and helpful hints. The author speaks about branding yourself instead of publicizing yourself. Later she goes on to explain this more fully. Every time an author writes an article, short story, or book review and publishes it in a magazine, newspaper, ezine or website, he or she should end with their tagline. A tagline can be the author’s name and works, for example, Gloria Fox author of One Missing Shoe along with email and website address.

In the first chapters, Howard-Johnson addresses normal author concerns such as plagiarism: how often it is really done and how to guard against it by copyrighting. She also discusses P.R or how to publicize your book through media releases, publishing excerpts from your book, and author interviews among other things.

The Frugal Book Promoter is so filled with information that it would take several pages to describe. Howard-Johnson spends time elaborating on the things to do before the book comes out, building a Media Kit, entering contests, making contacts by attending conferences and how to decide which ones to attend and what to do while there. She discusses the importance of having your own website and how to have one built for a reasonable fee. She gives you a list of websites to go to that will teach you how to build one or help you get ones for free. She also explains the necessity of making a personal mailing list of family, friends, co-workers, your church group and so on.

The author takes you through the process of what to do when you get a publisher’s contract, the questions to ask and the pitfalls to avoid. She also gives advice on what to do after the book is published, how to get reviews, the importance of book signings and book fares, how to use the media including internet radio and public announcements in local papers. Her section on Amazon.Com is excellent. She explains how to establish a free account and how to use tools such as Listamania, book reviews, and the All About Me section.

One of the aspects of this book that I thought most valuable was the list of websites included in every chapter. They ranged from websites that help you with the mechanics of writing to review sites, and sites that help you sell and promote the book. There is also an appendix filled with wonderful things, like sample query letters.

As a writer, I found this book a very useful tool. Even if you don’t agree with some of the author’s opinions, the share amount of research that went into this book will awe you. One of the results of this extensive research though, is that the book can seem overwhelming. The solution to this is to treat it as a toolbox. When you need a tool, open the box and take it out, or study the specific chapter or chapters in this case. Beginning authors will find this an enlightening how to book and even old veterans might learn some things they never knew. I did.

Judith Woolcock Colombo: Author of The Fablesinger, Night Crimes, The Gasman & The Death of Betty Pinto
Visit my web site at http://odin.prohosting.com/~night01 Or email
judithcolombo@hotmail.com for info & sample chapters/